ATV Big Air Tour, an action sports event, has adopted OpenAI's ChatGPT Work to accelerate its marketing and merchandising operations. According to the company, the tool transformed a task that typically took three days into just three hours.
In one notable application, the team used ChatGPT Work to convert merchandise photos into a fully functional inventory website. The process, which previously would have required significant manual effort, was completed in only 15 minutes.
The adoption highlights the growing role of AI in streamlining business workflows, particularly for small teams in dynamic industries like event management and sports entertainment.