OpenAI has announced a new visual advertising format for ChatGPT, marking a further step in its efforts to build advertising products tailored to how people interact with AI assistants.
Alongside the new ad format, the company said it is expanding its measurement tools, attribution partnerships, and brand suitability offerings for advertisers. These additions are intended to give brands clearer insight into how their campaigns perform within ChatGPT and greater control over the contexts in which their ads appear.
The announcement reflects OpenAI's broader push to develop advertising that fits conversational AI experiences rather than replicating traditional display or search models. No specific pricing, launch dates, or benchmark figures were included in the source material.